A California airport is seeking a vendor to replace and implement a new parking access and revenue control system. The primary objectives include developing a user-friendly parking system that simplifies tasks such as locating parking spaces and completing payments. The project aims to reduce traveler stress related to parking, thereby encouraging increased spending at airport concessions and maximizing revenue collection from parking assets.

The selected provider will be responsible for deploying integrated parking technologies that offer cohesive customer experiences. Key requirements include implementing pricing strategies to optimize demand distribution, improve on-site parking utilization, and drive non-airline revenue. The system should offer advanced data analytics and reporting to inform fee strategies, ensure effective management of employee parking, and enhance parking guidance and wayfinding for a more efficient, stress-free user experience.

Interested vendors must prioritize simple, efficient, and effective parking solutions that enhance user satisfaction and contribute to the airport's overall revenue goals.