Paid Social and Digital Media Buying Services
Location:
Ontario, Canada
Posted on:
Deadline:
Summary:
Seeking a media-buying agency to deliver paid social and digital media services, support fundraising campaigns, scale advertising efforts, and provide strategy across multiple digital platforms.
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A media-buying agency partner is sought to provide paid social and digital media buying services. The agency will support and scale paid digital advertising efforts across key platforms, including campaign-specific fundraising, general appeals, micro-donation campaigns, website advertising, and brand awareness initiatives targeting both new and existing audiences.
Responsibilities include campaign mobilization for events such as webinars and book clubs, campaign strategy and messaging development, data analysis including CRM integration and fundraising reporting, and paid media strategy and channel planning. There is a need to scale advertising into new platforms and formats, navigate platform policy constraints for political and advocacy advertising, manage bid strategies, offer creative performance feedback, monitor platform policies, and potentially support organic social media management as well.
Best-fit vendors:
• Experienced media-buying agency with expertise in paid social and digital advertising
• Proven track record in fundraising and campaign-driven advertising
• Ability to scale campaigns across diverse digital platforms including emerging channels
• Skilled in campaign strategy, messaging, and data analysis including CRM integration
• Familiarity with platform policy constraints, especially for political and advocacy content
• Experience managing bid strategies and providing creative performance feedback
