The selected vendor will provide comprehensive paid media and marketing services, including the planning and execution of paid media campaigns. Services will cover the placement of paid advertising, search engine marketing, and search engine optimization efforts, as well as the creation of engaging content such as animations and short videos to drive campaign performance.

Additionally, the vendor will create an advertising calendar for digital and paid engagement focused on increasing brand and program awareness. They will also be responsible for developing or advising on landing page environments optimized for conversions, and for establishing precise audience targeting criteria at the brand, solution line, and product levels. Non-digital media buying and placement will be included to support both ongoing calendars and specific campaigns. All work will contribute to brand visibility and effective campaign outcomes.