A higher education institution is seeking a qualified vendor to provide comprehensive marketing campaign and support services for its online Master of Science in Law program. The selected vendor will be responsible for developing and executing marketing strategies to increase program visibility, drive enrollment, and support prospective students throughout their initial interactions with the program.

Key responsibilities include formulating quarterly marketing plans with return on investment (ROI) reporting, leveraging real-time dashboards, and implementing advanced AI-driven search optimization techniques. The vendor must design personalized, high-conversion landing pages that are regularly updated and optimized using methods such as A/B testing or multivariate testing, with campaigns segmented and tailored based on data-driven insights.

A core focus will be on comprehensive Search Engine Optimization (SEO), encompassing technical, on-page, and content-driven tactics to boost organic traffic and conversions for both the degree and associated graduate certificate offerings. The successful partner must demonstrate experience with innovative, AI-generated SEO strategies and provide ongoing support to ensure marketing efforts remain effective and adaptive to changing needs.