A Texas university is seeking a qualified vendor to provide an assessment of its online graduate program portfolio and to develop strategies aimed at increasing enrollment. The selected partner will be expected to analyze and provide recommendations concerning the structure and coordination of roles and responsibilities at both the university and college/school levels, as academic quality and decision-making will remain under college/school purview. Key functions, such as admissions, instructional design, advising, and retention, will continue to be managed locally unless otherwise directed by the university.

The scope of the engagement includes evaluating existing processes for program launches and support, marketing and recruitment coordination, lead management, student communications, web presence, reporting and analytics, and vendor management. An in-depth assessment of the current technology and data environment—such as CRMs, web analytics, and email marketing tools used in the inquiry-to-enrollment journey—is required. The successful vendor should demonstrate experience working with decentralized institutions and be able to provide expertise in enrollment and revenue growth planning, operating model and governance design, market and portfolio opportunity analyses, marketing and recruitment strategy, and lead management specific to online graduate programs.

Additional responsibilities include offering recommendations for content and channel planning, social media governance, organic growth strategies (including SEO and generative search optimizations), lead nurturing and conversion frameworks, online quality standards, and enhancing consistency in the student experience. Deliverables such as playbooks and templates are expected to support improved outcomes without centralizing program ownership. Questions regarding this opportunity must be submitted by February 27, 2026.