(1) Vendor needs to provide online graduate program portfolio assessment and enrollment growth strategy services. Colleges/schools will continue to retain primary ownership of academic quality and academic decision-making, and, unless otherwise determined by the University, will continue to operate key program-level functions (e.g., admissions decisioning within University policy, instructional design, advising, retention activities): a. Roles and responsibilities at the University level and across colleges/schools b. Existing processes for program launch/support, marketing/recruitment coordination, lead management, student communications, web presence, reporting/analytics, and vendor management c. Technology and data environment as it relates to inquiry–to–enrollment (e.g., current CRMs used by colleges/schools; web analytics; email marketing tools; lead routing). Decentralized universities (or similarly complex organizations), online graduate enrollment/revenue growth planning, operating model and governance design for online/continuing/distance units, market/portfolio opportunity assessments for online graduate programs, marketing/recruitment strategy and lead management for higher education, channel and content recommendations (planning level), social media governance recommendations, organic growth recommendations (SEO and generative search considerations) for distance.tamu.edu and program pages, lead nurture and conversion framework including lead stages/definitions, routing rules, handoffs, SLAs, and staffing/coaching options, online quality standards (design QA, accessibility), student experience consistency (orientation, communications, support expectations), and shared playbooks/templates that improve outcomes without centralizing program ownership. (2) All questions must be submitted no later than February 27, 2026.