A university in Minnesota is seeking a vendor to provide comprehensive online digital marketing and brand awareness services. The selected company will be responsible for creating and executing a strategic digital marketing plan to increase brand awareness and drive traffic to the university's website, with alignment to enrolment, brand, and communication objectives.

Responsibilities include conducting audience research to identify key student segments, behavioral tendencies, geographic targets, and content preferences. The vendor will develop a detailed media plan with recommendations for platforms, target audiences, messaging, budgets, scheduling, and expected outcomes. Collaboration with university stakeholders is necessary to set campaign goals, creative direction, and establish success metrics.

The vendor will be tasked with producing all creative assets required for digital campaigns, including copywriting, static and animated graphics, paid social advertisements, display ad designs, video assets as needed, and landing page recommendations, ensuring consistency and alignment with existing internal creative efforts. The campaign will span various digital channels such as paid search (Google Ads, Bing Ads), paid social media (Facebook, Instagram, YouTube, LinkedIn), display advertising (including retargeting techniques), and may include email marketing and automation support. The final deliverables will include a comprehensive digital marketing strategy, finalized media plan, and full campaign execution across approved platforms.