The selected vendor will provide comprehensive partner services to support the strategic growth, performance, and innovation of an online degree recruitment website. The scope of work encompasses ongoing website development, optimization, and the implementation of AI-enabled features and workflows to enhance user engagement and recruitment outcomes.

Vendors must demonstrate expertise in integrating with customer relationship management (CRM) platforms, marketing automation systems, analytics tools, and admissions solutions, including support for API-based data connections. Key responsibilities include ensuring enterprise-grade hosting and infrastructure, as well as integrating the university catalog for program information and Slate for lead capture and student recruitment workflows.

Specialized SEO services are required, focusing on technical SEO, Core Web Vitals, schema markup, metadata strategies, internal linking, and content optimization. The partnership will be established under a three-year contract to ensure long-term collaboration and website evolution.