Official Languages Programs Brand Strategy Implementation Services (Due November 9, 2026)

Q: Who is a good fit for this opportunity?

Integrated marketing and brand strategy agency. Demonstrated experience managing multilingual or public-sector campaigns. Expertise in media planning, buying, optimization, and performance measurement. Web development, content optimization, maintenance, and security capabilities. Experience coordinating multi-channel marketing programs in Ontario or across Canada.

SUMMARY

The procuring organization is seeking a vendor to develop and implement a marketing and brand strategy for official languages programs. Services include integrated campaigns, media planning and buying, performance measurement, website optimization, and ongoing website support.

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DESCRIPTION

The vendor will provide brand strategy implementation services for official languages programs. Responsibilities include developing, implementing, and continuously optimizing the marketing strategy for the programs.

The engagement will also include planning, coordinating, executing, and optimizing integrated marketing campaigns across multiple channels; media planning and buying; performance measurement; website content improvement and optimization; and website maintenance, security, and development. Questions must be submitted by October 9, 2026.

KEY REQUIREMENTS

Must be able to develop and coordinate integrated marketing campaigns across multiple channels
Must provide media planning, buying, and optimization services
Must provide performance measurement services
Must provide website content improvement and optimization
Must provide website maintenance, security, and development

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TIMELINE

Publication Date: September 21st, 2026

Question Acceptance Deadline: October 9th, 2026

Closing Date: November 9th, 2026

Contract Term Start: May 1st, 2027

Issuing Agency

Council Of Ministers Of Education, Canada

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Frequently asked questions

When is the submission deadline?

Submissions are due November 9, 2026. Questions must be submitted by October 9, 2026.

Who issued this RFP?

It was issued by Council Of Ministers Of Education, Canada. The work is located in Toronto, Ontario, Canada.

Who is a good fit for this opportunity?

Integrated marketing and brand strategy agency
Demonstrated experience managing multilingual or public-sector campaigns
Expertise in media planning, buying, optimization, and performance measurement
Web development, content optimization, maintenance, and security capabilities
Experience coordinating multi-channel marketing programs in Ontario or across Canada

Official Languages Programs Brand Strategy Implementation Services