(1) Vendor needs to provide inland empire next generation strategic transportation demand management plan services. – Project will provide agency with a comprehensive roadmap to expand and modernize Transportation Demand Management (TDM). – The study will serve as a roadmap for near- and long-term strategies that are actionable, accessible, and responsive to both regional and subregional mobility challenges, while broadening the focus beyond commuter and worksite-based trip markets to address a wider range of travel needs. • Tasks: – Project Administration and Management – Conduct a detailed analysis of current travel patterns using Replica O/D data and other relevant sources to establish a comprehensive travel behavior baseline. – Develop a Stakeholder Engagement Plan and conduct targeted outreach to employers, transportation providers, community-based organizations (CBOs), and public agencies transportation stakeholders, and the general public. – Develop targeted TDM strategies that respond to the distinct commuter patterns and employment characteristics of agency, including a significant share of out-of-county and long-distance commuters as well as large logistics, warehousing, and service-sector workforce. – Develop TDM recommendations for trip markets beyond traditional worksite-based commuting, including discretionary, student, recreational, visitor, special-event, older adults, persons with disabilities, and specialized transit users. – Provide customized TDM and Vehicle Miles Traveled (VMT) reduction strategies for subregions within agency. – Evaluate the demand and suitability of Park & Ride lots and mobility hubs in key commuter corridors. – Develop performance goals and evaluation criteria to guide TDM strategy development. – Prepare a technical, action-oriented matrix that evaluates recommended TDM strategies based on cost, feasibility, implementation considerations, projected VMT and emissions reductions, and opportunities for partnerships and funding.