A government authority in Ohio seeks a vendor to evaluate and recommend a new membership structure and pricing model for its agency. The selected vendor will conduct a comprehensive analysis of the current membership structure, including assessment of product and service pricing, discount structures, and existing promotions. Historical pricing data will need to be reviewed to identify relevant trends, customer behaviors, and market dynamics.

The evaluation will include benchmarking against competitors, focusing particularly on other non-profit cultural institutions and for-profit entertainment businesses, to determine effective pricing and benefits strategies. The vendor must identify market positioning and pricing differentials to inform the agency's overall strategy and recommend the most suitable pricing model based on ease of use for guests, financial viability, and alignment with current membership revenue.

Additional responsibilities include analyzing the financial impact of transitioning to the proposed membership structure, developing an implementation plan for the rollout, preparing a communication strategy to market the plan, and establishing a system for ongoing monitoring and adjustment based on market and performance metrics.