The agency is seeking a vendor to provide comprehensive national recruitment advertising campaign services aimed at significantly increasing the number of new law enforcement officer applicants. The scope includes maintaining an active presence on prominent job channels such as programmatic job advertising, search engine marketing, SEO, Indeed, LinkedIn job slots, and geo-targeted paid advertising. The objective is to deliver 41,250, or 52%, of the agency's new applicants within 12 months to support overall hiring goals.

The campaign will also utilize non-skippable streaming video advertisements during episodic programming across platforms like DirecTV, Disney, Max, Peacock, and Tubi, specifically targeting individuals aged 20 to almost 40. These ads will run in select states identified by historical campaign performance and adjusted based on ongoing ROI analysis. The target for streaming video impressions is 84 million in the initial year.

Additionally, 30-second radio spots will be broadcast through popular streaming audio platforms such as Pandora and Spotify, focusing on the same demographic group. The selected vendor will be responsible for providing monthly reports that analyze research data, evaluate campaign efficacy, assess target audience opinions, and track media impact using both qualitative and quantitative research methods.