Vendor needs to provide national public relations campaign services.– A campaign should be scalable and customizable for adoption and adaptation by other land–grant universities in their own states.– Operate effectively across politically and demographically diverse environments, emphasizing credibility, relevance and nonpartisan public value. Leverage trusted community voices (like alumni, employers, community–based and industry partners) as messengers of land–grant impact. Agency is seeking input from national firms with public affairs, strategic communications and trust–building campaigns, preferably with higher education experience or with specialized expertise on approach, structure, budget, timelines and feasibility for a national campaign across owned, earned, social and paid media, while extending beyond media execution to include strategic narrative development, audience engagement and innovative storytelling.