Naming Rights Services
Overview
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SUMMARY
DESCRIPTION
The issuing authority in Florida is seeking a vendor to provide naming rights services under a seven-year contract. The selected firm will evaluate the authority’s existing asset inventory and service programs, then classify, value, and prioritize naming rights and sponsorship opportunities to support revenue generation.
The scope includes identifying target business categories for solicitation, developing a strategic pursuit plan, and designing and implementing a comprehensive naming rights and presenting sponsorship program. The vendor will also create and execute a marketing plan to promote and secure sponsorships, assist with the evaluation of proposals received by the authority, and support promotional initiatives aligned with sponsor objectives.
In addition, the selected provider will serve as a liaison between the authority and prospective sponsors, helping ensure successful agreements and implementation. Responsibilities also include coordinating sponsor logistics such as logo files, brand guidelines, and fulfillment of agreed sponsorship terms. A pre-bid conference is scheduled for July 30, 2026, and questions are due by August 3, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 5, 2026.
- Who is a good fit for this opportunity?
- Sponsorship marketing or naming rights advisory firm
- Experience monetizing public-sector or authority-owned assets
- Strong background in valuation of sponsorship and naming rights opportunities
- Proven success securing corporate sponsors and presenting partnerships
- Capability to develop and execute strategic marketing and outreach plans
- Experience coordinating brand implementation and sponsor fulfillment logistics
- Capacity to manage long-term engagements and stakeholder relationships over multi-year contracts
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.