(1) Vendor needs to provide multimedia advertising campaign services.– The contractor shall develop a marketing plan for direct mail and print media.– The contractor shall monitor the advertising campaign, implement optimizations and direct impressions to the best performing exchanges, tactics and sites.– The contractor shall use content provided by agency.– Value–added benefits may include, but are not limited to, additional advertising opportunities such as:a) Longer advertising timeframes.b) Additional media formats, such as billboard advertisements.c) Additional social media outlets.d) Website inclusion.(2) All question must be submitted no later than January 26, 2026.(3) A contract period will be for one year.