When is the submission deadline?

Submissions are due November 16, 2026. Questions must be submitted by October 30, 2026.

What is the budget for this RFP?

Settle estimates the budget at $2,000,000 – $5,000,000. The issuer has not published an official figure.

It was issued by Illinois Department of Financial and Professional Regulation. The work is located in Chicago, Illinois, United States.

Multi-Year Cannabis Programs Public Media Campaign (Due November 16, 2026)

Overview

Marketing, Advertising & Social Media

Chicago, Illinois, United StatesPosted: October 15, 2026Deadline: November 16, 2026

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SUMMARY

The Illinois Department of Financial and Professional Regulation is seeking a qualified vendor to develop and implement a multi-year, state-wide public education media campaign regarding the state's legal cannabis market.

KEY REQUIREMENTS

Must have senior-level account managers with at least five years of experience in developing and implementing multi-year, state-wide, data-informed, and strategic communications and public education media campaigns
Must provide one example of a media campaign for clients in non-English
Must have in-house digital services or an existing relationship to provide seamless digital services
Must be able to advance all costs incurred
Must be able to meet with IDFPR at their Chicago office location during normal business hours
Must commit to the 16% Business Enterprise Program (BEP) goal for subcontractors

BUDGET

Estimate

$2,000,000 – $5,000,000

CONTRACT DURATION

18 months

TIMELINE

Pre-Submission Conference: October 27th, 2026

Offeror Questions Submission Deadline: October 30th, 2026

Tentative Date for Posting of Answers: November 4th, 2026

RFP Offer Submission Deadline: November 16th, 2026

Anticipated Evaluation Period: December 1st, 2026

Anticipated Demonstrations Period: December 14th–18th, 2026

Anticipated Notice of Award: December 21st, 2026

Anticipated Contract Start Date: January 18th, 2027

QUESTION DEADLINE

October 30, 2026

Issuing Agency

Illinois Department of Financial and Professional Regulation

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DESCRIPTION

The Illinois Department of Financial and Professional Regulation (IDFPR) requires a strategic communications and public education media campaign to inform consumers about the benefits of the legal Illinois cannabis market, the risks of illicit markets, and responsible consumption. The campaign will target diverse audiences including young adults, parents, medical patients, and tourists. The vendor will be responsible for project management, creative content development, media planning and buying, and ongoing impact assessment. The initial contract term runs from January 18, 2027, through June 30, 2028, with two optional one-year renewal periods available through June 30, 2030.

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Frequently asked questions

When is the submission deadline?: Submissions are due November 16, 2026. Questions must be submitted by October 30, 2026.
What is the budget for this RFP?: Settle estimates the budget at $2,000,000 – $5,000,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Illinois Department of Financial and Professional Regulation. The work is located in Chicago, Illinois, United States.

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