(1) Vendor needs to provide messaging, brand expression, logo design and rebranding services.– Graphic designer, design firm, or agency to create a strong visual identity, brand standards, and a brand manual.– Branding redesign with executable milestones culminating in a comprehensive brand package. This will include the assessment of how to incorporate sub brands (departments).– The project will include visual elements, messaging, and brand expression.– Project is to create an eye catching and modern design logo that has a wide appeal.– The consultant chosen will provide a style guide for graphics and templates for the necessities of day–to–day operations (e.g. letterheads, memos, vehicle decals, and city apparel).– The design logo and messaging should allow for flexibility so that they may be used by all departments and for all programs and services.– This task will define the activities designed to effectively establish new brand identity, as well as identify ongoing strategies for communicating, maintaining, and enhancing the brand’s value over the first three (3) years following introduction.– The strategies should:– Prioritize both short and long–term strategies and tactics, including a timeline.– Employ a variety of communication tools.– Engage residents, downtown businesses, and local community leaders.– Enable target audiences to connect and interact with feedback to further build brand.– Provide opportunities for target audiences to become advocates.