Mental Health Parity Public Information and Education Campaign Support Services
Overview
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SUMMARY
DESCRIPTION
The State of Illinois seeks a vendor to provide full-service communications, advertising, media planning, and media buying support for public outreach related to mental health parity laws and health insurance consumers’ rights concerning mental health and substance use disorder coverage. The selected vendor will collaborate with agency staff to develop, implement, and maintain a comprehensive campaign strategy designed to increase public awareness and understanding of mental health parity.
Services will include strategic marketing, advertising, social media campaign development, creative material production, radio and digital media planning, media placement, and execution of agency-approved media buys. The vendor will manage digital and social media advertising activities, including placement, monitoring, optimization, modification, and removal of content, as directed and approved by the agency.
The vendor will also provide translation, language access, and accessibility services; manage campaign schedules, deliverables, and coordination activities; and collect and report performance data such as spending, impressions, placements, and outcome metrics in the format specified by the agency. Questions must be submitted no later than October 1, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 14, 2026.
- Who is a good fit for this opportunity?
- Full-service communications, advertising, and public education campaign agency
- Demonstrated experience with healthcare, behavioral health, insurance, or public policy communications
- Expertise in strategic marketing, creative production, media planning, and media buying
- Strong digital and social media campaign management capabilities
- Experience providing translation, language access, and accessible communications
- Ability to manage multi-channel campaigns and deliver performance reporting
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.