What is the budget for this RFP?

Settle estimates the budget at $500,000 – $750,000. The issuer has not published an official figure.

It was issued by Illinois Department of Insurance. The work is located in Illinois, United States.

Mental Health Parity Public Information and Education Campaign

Overview

Marketing, Advertising & Social Media

Illinois, United StatesPosted: September 15, 2026

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SUMMARY

The Illinois Department of Insurance is seeking a third-party vendor to provide full-service communications, advertising, media planning, and media buying services for a statewide mental health parity outreach campaign.

KEY REQUIREMENTS

BUDGET

Estimate

$500,000 – $750,000

CONTRACT DURATION

12 months

TIMELINE

Project timeline: Due 2 weeks after contract execution.

Campaign plan: Due 3 weeks prior to campaign kick-off.

QUESTION DEADLINE

October 1, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Illinois Department of Insurance

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The Illinois Department of Insurance (IDOI) requires a qualified vendor to develop and execute a statewide public information and education campaign regarding the Mental Health Parity and Addiction Equity Act (MHPAEA). The scope includes audience research, messaging development, creative production, media planning and placement, translation services, and performance reporting. The campaign aims to increase consumer awareness of mental health parity rights and the IDOI complaint process. The initial contract term is one year, with a one-year renewal option.

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Frequently asked questions

What is the budget for this RFP?: Settle estimates the budget at $500,000 – $750,000. The issuer has not published an official figure.
Who issued this RFP?: It was issued by Illinois Department of Insurance. The work is located in Illinois, United States.

Analysis generated by Settle AI from the source RFP.

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