Media Strategy and Buying Consulting Services
Overview
Settle Signals
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide professional media strategy, planning, and buying consulting services for corporate and departmental marketing initiatives. The engagement is intended to support paid communication and marketing campaigns that are effective, measurable, and cost-efficient.
The selected vendor will be responsible for developing media strategies and plans, negotiating and purchasing advertising space and time, and verifying placements across domestic media channels in English, with French, Indigenous, and multicultural media support as required. Services also include becoming familiar with the organization's business, policies, performance, and related issues, and analyzing marketing, advertising, competitive research, and media research data to inform campaign decisions.
Additional responsibilities include managing campaign efficiency and performance using agency tools, data, and other techniques; preparing summary reports with qualitative and quantitative results mapped to objectives; and providing insights and recommendations to optimize current campaigns and improve future initiatives. The vendor will also coordinate approved media requirements, provide professional advice on media purchasing, prepare detailed media blocking charts with tactic start and end dates, and carry out media verification and campaign maintenance as needed.
The contract term is expected to be for one year.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 18, 2026.
- Who is a good fit for this opportunity?
- Media planning and buying agency with public sector or large institutional marketing experience
- Proven expertise in multi-channel paid media strategy, negotiation, and placement
- Capability to manage English-language campaigns with French, Indigenous, and multicultural media support
- Strong analytical and reporting capacity for campaign measurement and optimization
- Experience producing detailed media plans, blocking charts, and verification reports
- Established relationships with domestic advertising media outlets in Canada
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.