The requesting organization seeks a vendor to provide a comprehensive platform for managing media relations activities. The solution should enable the development of tailored media lists for targeted outreach and effectively organize the distribution and archival of media materials. Required features include real-time and historical media conversation tracking, print and broadcast monitoring, media topic trend analysis, and robust analytics that span various outlets, channels, and types.

The ideal platform will offer consolidated capabilities for news and media monitoring, retroactive and ongoing media analysis, and research into coverage and trends. Essential functionalities include monitoring and tracking news and social conversations across platforms, advanced keyword and topic search filtering by geography, language, audience segment, and more, along with detailed reporting and analytics. Additional requirements include unlimited training and customer support, unlimited archiving and list-building, and the ability to identify journalist interactions with press releases.

Questions regarding the RFP must be submitted by March 9, 2026. The contract period will be for one year and is set aside for total small businesses.