Media Planning and Placement Services
Overview
Settle Signals
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide media planning and placement services in support of recruitment, outreach, workforce, and economic development campaigns. The selected contractor will be responsible for strategic media planning, placement, purchasing, optimization, and reporting across a broad range of channels.
Media types may include broadcast television, cable television, connected television, traditional radio, streaming audio, print, sports marketing, event sponsorships, outdoor and billboard advertising, in-store advertising, paid social media, email marketing, digital advertising, mobile marketing, and other emerging media formats. The contractor is expected to manage media placements, control advertising activity, and identify opportunities for budget efficiency, added value, and campaign optimization.
The vendor must be able to respond quickly to changing project demands and adjust media strategies, placements, and tactics as needed. The work also requires use of industry-standard tools for audience measurement, market research, analytics, monitoring, and reporting to evaluate campaign performance across traditional and digital media environments.
Questions are due by August 18, 2026, and a pre-proposal conference will be held on August 17, 2026. The contract term will be one year.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 1, 2026.
- Who is a good fit for this opportunity?
- Full-service media buying and planning agency
- Experience managing public sector or economic development campaigns
- Proven capability across traditional, digital, social, audio, and streaming media
- Strong audience analytics, reporting, and campaign optimization expertise
- Ability to handle rapid changes in strategy and placement needs
- Established relationships with regional and national media outlets
- Capacity to manage one-year, multi-channel advertising engagements
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.