(1) Vendor needs to provide media planning and media buying services.– Create and execute integrated media plans in support of brand awareness, enrollment, and marketing and communication goals, which will be communicated to the successful proponent. – Demonstrate and leverage established media relationships and superior negotiating skills to secure competitive pricing for all media buys. – Provide deep expertise and strong targeting capabilities (demographic, geographic, psychographic, behavioural)– Provide strategic input into agency marketing plan and integrate agency annual and ad hoc market research outcomes (such as competitive analysis and applicant studies) to improve media planning and media buying strategies. – Be agency primary point of contact to evaluate and manage media purchasing inquiries and solicitations. – Provide tools necessary for campaign measurement, analysis and optimization, including dashboards with performance measurement data in real–time and audit reports (2) All questions must be submitted no later than February 23, 2026. (3) The contract period will be for three years.