Media Planning and Buying Strategist Services
Overview
Settle Signals
Market intelligence for public sector sales teams
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Advertisement Date: July 8th, 2026
Pre-Proposal Conference: July 22nd, 2026
Questions Due: July 24th, 2026
Proposal Due Date: August 10th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
City Of Detroit
DESCRIPTION
The issuing organization is seeking a vendor to provide media strategy, planning, buying, monitoring, and reporting services. The scope includes development of integrated, multi-platform media strategies across channels such as television, radio, digital, social media, search engine marketing, and print.
The selected vendor will be expected to prepare comprehensive written media plans that define target audience strategy and recommend an appropriate media mix. Services also include media buying and placement, negotiating competitive rates, securing value-added opportunities, placing and confirming media orders, and maintaining full transparency regarding pricing, commissions, and fees.
In addition, the vendor will be responsible for campaign launch, ongoing monitoring, and optimization. Campaigns must be launched in accordance with approved media plans, monitored to ensure proper placement and performance, and adjusted in real time to improve efficiency and results. A pre-bid meeting is scheduled for July 22, 2026, and questions are due by July 24, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 10, 2026. Questions must be submitted by July 24, 2026.
- What is the budget for this RFP?
- Settle estimates the budget at $250,000. The issuer has not published an official figure.
- Who issued this RFP?
- It was issued by City Of Detroit. The work is located in Detroit, Michigan, United States.
- Who is a good fit for this opportunity?
- Full-service media agency with strategic planning and media buying expertise
- Experience managing integrated campaigns across TV, radio, print, digital, social media, and SEM
- Strong track record negotiating media rates and securing value-added placements
- Capability to provide transparent pricing, commissions, and fee reporting
- Proven campaign monitoring, analytics, and real-time optimization capabilities
- Familiarity with public sector or institutional procurement processes in Michigan preferred
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.