A UK-based museum and library is seeking a qualified agency partner to provide global media planning and buying services. The selected agency will work closely with the organization to develop and implement strategies for offline, out-of-home, and experiential media campaigns aimed at promoting exhibitions, increasing engagement, and driving both first-time and returning onsite visitors.

The scope of work includes delivering holistic and impact-driven media solutions, with a particular focus on understanding the media mix and targeting audiences within the cultural sector. Services will cover out-of-home advertising such as digital, print, mobile, street furniture, transit, and place-based media, as well as experiential and guerilla advertising. Audiovisual advertising, including television, video on demand (VOD), cinema, podcasts, audio, and radio, is also encompassed within this opportunity.

Agencies are expected to provide innovative, strategic guidance and demonstrate experience in executing campaigns that enhance visibility and engagement for museum and library initiatives.