(1) Vendor needs to provide media planning and buying services.– Media Services will primarily include ongoing media planning, consulting, and account management Services– An emphasis on creative alignment, purchasing, trafficking, ad verification, brand safety, Lottery policy compliance, and transparent reporting on analytics, insights, and key performance indicators– Media briefs with key business updates, campaign background, timing, budget, audiences, objectives, past performance, campaign mandatories, and other pertinent or important information– Provide market and media trend information, data, insights, and opportunities for efficiency and innovation.– In–campaign optimization with ongoing monitoring of effectiveness, vendor delivery, brand safety, placement timing, asset refreshes, and other related duties.– Provide written recaps and post–buy analysis for every campaign; quarterly analysis of all media which addresses the effectiveness of the recommended media buys; and delivery performance reporting with actionable insights, including campaign dashboards and quarterly reviews that provide insight during and after the life of the campaign.(2) All questions must be submitted no later than December 19, 2025.(3) The contract period will be for five years.