Abertay University is seeking a qualified vendor to provide a comprehensive media monitoring and distribution platform. The chosen solution will enhance the university's capabilities for proactive monitoring, engagement, and reporting across digital, print, and social media channels. Ensuring operational efficiency, robust security, and full regulatory compliance are essential components of this project.

Key requirements for the platform include real-time media and social listening with sentiment analysis, competitor benchmarking to evaluate Abertay University's presence against industry peers, and customizable keyword monitoring with unlimited keyword capabilities. The platform should also provide intuitive analytics dashboards and exportable, branded reports tailored for both internal and external audiences. Additional functionalities include parliamentary monitoring of keyword mentions in UK and Scottish parliamentary transcripts, and access to an up-to-date media database, particularly with strong Scottish media coverage.

The vendor must demonstrate adherence to GDPR and the highest standards of cybersecurity. The service should support up to four users and include full onboarding, user training, and ongoing online support. The anticipated contract period is four years, and all queries must be addressed by March 3, 2026.