The state of Mississippi is seeking a vendor to provide comprehensive media campaign services aimed at promoting the Summer Food Service Program. The chosen vendor will be responsible for developing and executing a media strategy to increase public awareness of the program statewide.

Services will include planning media coverage that utilizes at least two types of media, such as radio or television spots, mobile advertising, social media, or digital billboards. The vendor will be required to secure the necessary media placements and deliver a preliminary plan outlining their proposed strategy for reaching the target audience.

Additionally, the vendor must track and report performance metrics—including impressions, clicks, utilization of geofencing, and ad performance—to evaluate the effectiveness of the campaign. A detailed breakdown of staff service expenses versus media buying expenses will also be required as part of project reporting.