(1) Vendor needs to provide media campaign service. • Development and implementation of a comprehensive media campaign to promote the Tobacco Prevention and Cessation Program (TPCP). • Create, test, produce, place, and manage media and social marketing campaigns using a combination of social, digital, electronic, print, grassroots and earned channels. • Campaign strategy and plan components implementation. • Place any campaign ads through a combination of both paid placement ads and public service announcements (earned media) of equal value, maximizing the exposure to target audiences. • The contractor shall have a fully integrated creative development department. • Conduct market research activities sufficient to inform campaign development, messaging, and media strategy, using methodologies appropriate to the project scope and target audiences. • Collect and analyze data related to audience awareness, behaviors, trends, and perceptions to support evidence–based decision–making. • Develop yearly marketing plans and strategies, including without limitation, competitive and situational analyses, goals, objectives, priorities, and audiences. • Marketing strategy plan suggestions for implementation of the plan in an organized and succinct manner. (2) The contract period will be for four years. (3) All the questions must be submitted no later than February 19, 2026.