An agency in Arkansas is seeking a vendor to develop and execute integrated media campaigns aimed at increasing public awareness of their new mobile application launching in 2026, as well as their online services and commitment to excellent customer service.

The selected contractor will be responsible for creating and implementing multi-channel marketing strategies that effectively reach target audiences, boost the visibility of agency offerings, and provide consistent, compelling branding across all communication channels. Scope of work includes strategizing, producing, procuring, and preparing advertising and branded content for distribution on various media platforms, including both online and offline, as well as social media. The contractor will also manage inbound media inquiries and provide content development, visual assets, and logistical support as needed.

Additional responsibilities involve optimizing marketing campaigns based on analytics, developing an integrated social media strategy, conceptualizing impactful events and campaigns, and producing thorough performance reports and analyses of media placements. The contractor will oversee the full campaign lifecycle, from media placement and production to pre-testing and evaluation.