A specialized agency is sought to provide comprehensive media buying services in British Columbia. The selected agency will collaborate closely with in-house staff and creative teams on an as-needed basis to support media planning and campaign execution.

Key responsibilities include developing integrated paid media strategies and annual media plans tailored to individual campaigns. The agency will be responsible for researching target audiences, leveraging geo-targeting, and planning effective campaigns. Duties also include searching for, negotiating, and purchasing cost-effective media across all relevant channels, such as television, digital, radio, and print, while ensuring all agreements meet the organization’s requirements and receive necessary approvals.

Additionally, the agency will utilize defined metrics—such as impressions, reach, frequency, and placements—to measure and report on campaign performance. Continuous monitoring and analysis will be required to optimize strategies for improved outcomes. The role also involves recommending new partnerships and sponsorships to maximize message reach and enhance long-term outreach objectives.