Media Buying and Marketing Strategy Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
Bid Release Date: September 4th, 2026
Intent to Bid Date: September 11th, 2026
Deadline for Questions: September 21st, 2026
Proposal Submission Deadline: September 25th, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Utah Tech University
DESCRIPTION
The university is seeking a vendor to provide media buying and marketing strategy services for a targeted campaign designed to reach prospective students using university-created content. The selected provider will develop and implement strategies for undergraduate, online, and graduate audiences while maximizing the impact of the university’s marketing investment.
Services will include digital media strategy and planning, paid search campaigns covering branded and non-branded keywords, digital advertising across multiple platforms, media purchasing and placement, campaign optimization, budget recommendations, and audience development and segmentation recommendations. The vendor will also provide creative assets, advertising content, messaging, photography, videography, and graphic design materials.
The campaign is intended to increase qualified prospective student leads and inquiries while improving advertising efficiency through audience segmentation, optimization, testing, and strategic budget allocation. Questions must be submitted no later than September 21, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due September 25, 2026. Questions must be submitted by September 21, 2026.
- What is the budget for this RFP?
- The published budget is $280,000 – $300,000.
- Who issued this RFP?
- It was issued by Utah Tech University. The work is located in St George, Utah, United States.
- Who is a good fit for this opportunity?
- Integrated media buying and marketing strategy agency
- Demonstrated experience with higher education or student recruitment campaigns
- Expertise in paid search, digital advertising, audience segmentation, and campaign optimization
- In-house creative capabilities covering messaging, photography, videography, and graphic design
- Proven ability to generate qualified leads through multi-platform campaigns
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.