A college in New York is seeking a qualified vendor to provide comprehensive media buying and analytics services to promote its programs, events, and initiatives. The selected firm will be responsible for strategic media planning, buying, and placement—primarily across digital and social media platforms such as Meta and Google, but also on other major platforms including video, audio, print, out-of-home, and sports or arena-stadium media, as appropriate.

Key responsibilities include offering guidance for budgeting and strategic planning, conducting demographic research, and developing targeted media campaigns that may run statewide, regionally, or be focused on specific counties or zip codes. The vendor will leverage location-based engagement strategies to maximize campaign reach and effectiveness.

In addition, the vendor will maintain comprehensive records of campaign performance, supplying detailed reporting including post-buy analysis and specific media purchase documentation. Support for creative content development and expert recommendations on media solutions are expected to ensure the most efficient and impactful campaigns are executed according to the college’s objectives.