(1) Vendor needs to provide media buying and analytics services. • Provide placement digital media advertisements as a means to promote the college’s programs, events, and initiatives • Strategic media planning, buying, and placement, primarily via social media platforms (i.e. Meta, Google) but may also include other major media platforms (video, digital, audio, social, print, out–of–home, sports, arena–stadium, etc.); • Maintaining detailed records of the effectiveness for each campaign, providing specific and detailed purchase information and post–buy analysis; • Oversight and guidance for budgeting and planning purposes including strategy and demographic research • Delivery of expert solutions in utilizing the most effective and efficient media for individual campaign goals and objectives • Developing media campaigns and leveraging targeted/location–based engagements that may cover multiple states, statewide, regional, county, or zip code–based campaigns. (2) The contract period will be for three years.