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Media Buy Services

Overview


Marketing, Advertising & Social Media
Houston, Texas, United StatesPosted: September 12, 2026Deadline: September 23, 2026

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SUMMARY


The agency is seeking a media buying firm to manage traditional and digital advertising campaigns across multiple markets. The two-year engagement includes media planning, campaign optimization, vendor coordination, and account management.

KEY REQUIREMENTS


BUDGET

Estimate

$350,000

CONTRACT DURATION


36 months

TIMELINE


Pre-Proposal Conference: September 17th, 2026

Questions Deadline: September 16th, 2026

Response Submission Deadline: September 23rd, 2026

Expected Award: October 27th, 2026

QUESTION DEADLINE


September 16, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Port Of Houston Authority

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The agency seeks a vendor to provide media buying services that support communication of its messages and brand to various audiences and enhance its promotional capabilities. Services will be provided on an as-needed basis across local, regional, and national markets and may include radio, television, over-the-top media, outdoor advertising, paid search, display advertising, mobile, paid social, print advertising, and other digital or creative outreach opportunities.

The selected vendor will provide media planning, purchasing, campaign management, optimization, audience targeting, testing, ad copy development, landing page recommendations, vendor coordination, campaign reporting, and related services. Outdoor advertising support may include recommendations, billboard booking, campaign recaps, and assistance with printing. Display services may include prospecting, retargeting, geofencing, native and online video, sequential messaging, site exclusions, frequency caps, demand-side platform management, and pixel mapping.

The vendor will also provide account management, including a designated account lead responsible for day-to-day coordination, issue escalation and resolution, and assignment of additional staff resources when needed. The contract period will be two years. Questions must be submitted by September 16, 2026, and attendance at a required pre-bid meeting on September 17, 2026 is expected.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 23, 2026. Questions must be submitted by September 16, 2026.
What is the budget for this RFP?
Settle estimates the budget at $350,000. The issuer has not published an official figure.
Who issued this RFP?
It was issued by Port Of Houston Authority. The work is located in Houston, Texas, United States.
Who is a good fit for this opportunity?
  • Integrated media buying and advertising agency
  • Experience managing digital and traditional campaigns across local, regional, and national markets
  • Expertise in paid search, display, programmatic, social, mobile, broadcast, outdoor, and print media
  • Demonstrated campaign optimization, audience targeting, testing, and reporting capabilities
  • Dedicated account management team with strong vendor coordination experience

Analysis generated by Settle AI from the source RFP.

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