A public entity in Pennsylvania is seeking a vendor to develop and manage an awareness campaign and ongoing education services for maternal and child health projects. The selected vendor will be responsible for comprehensive strategic planning, branding, content development, outreach activities, and performance reporting related to the campaign.

Key tasks include creating branded content and messaging for a centralized intake system, developing a campaign name and tagline, and ensuring message consistency across all materials and channels. The vendor will design campaign hashtags that enhance existing efforts, provide creative assets and design recommendations for a campaign landing page on the County website, and implement an SEO strategy targeting young families and individuals who are pregnant or planning pregnancies. The use of paid search advertising, paid social media strategy, and emerging AI-driven platforms may also be incorporated to maximize campaign reach and engagement.