North Carolina is seeking a vendor to deliver an enterprise-grade mass-mail system designed for high-volume bulk email communications. The solution should offer robust capabilities for complex workflows, including role-based campaign creation and multi-step approval processes with no self-approval, ensuring stringent oversight and accountability.

Key requirements include rich HTML content creation with built-in accessibility guidance, dynamic audience management with directory integration, real-time population counts, and automatic de-duplication. The system must provide comprehensive features for delivery tracking, analytics, and audit trails, as well as compliance with Microsoft 365/Exchange or equivalent transport standards. Additional expectations are adherence to FERPA-compliant data handling, support for public records and eDiscovery exports, strong API and webhook capabilities, and workflows that minimize custom code while improving reliability, observability, and failure recovery.