A higher education institution in California seeks a full-service marketing agency to develop and implement paid marketing strategies aimed at driving enrollment and building long-term brand presence. The agency will be responsible for all facets of campaign creation, including in-house creative development (copywriting, design, photography, video production, and landing page builds), and will provide detailed insights into campus-specific enrollment data, geographic trends, and institutional performance to inform strategic decisions.

The selected firm will act as both thought leader and collaborator in shaping data-informed media strategies. Responsibilities include drafting comprehensive campaign and messaging plans, creative concepting, and execution of paid media across multiple channels such as digital, social, search, display, video/connected TV, audio, out-of-home, and others. Ongoing duties include campaign monitoring, optimization, budget management, and audience refinement, ensuring all media placements and materials support enrollment, brand awareness, and campaign goals.

Strong partnership, transparent communication, and the ability to adapt strategies based on campaign analytics and evolving objectives are highly valued. The agency should demonstrate robust media buying and negotiation expertise, offering a disciplined approach to maximizing marketing investment.