Vendor needs to provide marketing services include increasing awareness of city as a destination, driving foot traffic to downtown businesses and events, supporting economic development and business recruitment, creating consistent, high–quality storytelling, improving visitor navigation and sense of place and positioning city as a place for experiences, not just transactions. 1. Social media content creation and management:– Provide agency–focused social media strategy and content creation, which may include Instagram, Facebook, and other appropriate platforms.– Services may include content strategy development, original photography and video, graphic design, copywriting, promotion of businesses and events, coordination with Town staff and partners, and community engagement. 2. Event marketing and promotion:– The approach could include social media posts, flyer creation, graphic design, or other options that would increase visitor traffic. 3. Economic development and business recruitment marketing:– Deliverables may include digital content, video, and print–ready materials for recruitment efforts. 4. Wayfinding and signage design manual:– The manual should include a wayfinding strategy, visual design standards, sample sign types, and guidelines for consistency and expansion. 5. Experiential storytelling and video content:– Content should be authentic, cinematic, and inviting, rather than scripted advertising. We see the single day experiences as a 30–second video and the weekend video up to 1–minute but are open to other options as well.