(1) Vendor needs to provide marketing services. • Marketing firms to identify the best marketing strategies to integrate marketing into enrollment operation efforts, expand awareness, engage prospective students, generate prospective student leads and convert enrollment into the via marcomm channels (marketing/social public relations). • Create Marketing and Media Plan • Media Buys/Placement • Digital Marketing to include social media ads, HTML email blasts and lists purchasing, and display banner ads, re–targeting ads, pre–roll ads, and PPC/paid search • Email blasts with purchased lists to include HTML Emails with video components • Animated banner ads and 15–30 pre–roll videos for social media ads • Social media ads • Social Channel Content Calendar – Content for Facebook and Instagram channels • Update creative campaign/execution to drive marketing tactics • Update, maintain website • Highlight reel videos for website and social media channels • Discovery and Integrated communication plan • Other marketing services as needed