The selected vendor will provide comprehensive marketing research and branding services, encompassing the development of advertisements, marketing collateral, and digital marketing assets for the organization's website and social media channels.

The project is structured in three phases. In Phase 1, the vendor will conduct a detailed analysis of existing marketing materials, facilitate a brand study, and perform a competitive positioning analysis. Phase 2 involves engaging stakeholders through workshops, synthesizing insights, and defining a clear brand positioning strategy. Phase 3 focuses on the delivery of final work products, including a research report, a brand positioning framework, development of taglines, and creation of digital and print assets.

The objective is to refine the brand's market presence, ensure strategic alignment across communications, and deliver cohesive assets that support both online and offline outreach.