(1) Vendor needs to provide marketing, promotion and market research service.– The campaign should utilize a mix of digital, print, social media, television, radio, and other consumer engagement tactics to increase brand recognition and demand. – Collaborating with retailers, distributors, and apple shippers to execute promotional strategies that increase apple sales.– Social media content and influencer collaborations to engage targeted consumer demographics.– Target audience and produce a marketing campaign that increases awareness and demand for state–grown apples.– Conduct market research that will provide information on consumption trends to help inform and give a competitive advantage to apple growers and shippers.– Create specialized marketing and promotion campaigns to market and promote hard cider made with grown apples.– Email marketing campaigns targeting consumers, grocery shoppers, and food enthusiasts.– Creation of advertising materials for digital, social media, print, TV, and radio.– Increase in direct consumer inquiries and online interactions with apple promotions.– Survey results demonstrating improved consumer awareness and perception of apples.– Creation of advertising materials for various digital platforms.(2) All the questions must be submitted no later than December 23, 2025.(3) The contract period will be for one year.