New York is seeking a vendor to provide comprehensive marketing, promotion, and market research services aimed at increasing awareness and demand for New York-grown apples and hard cider. The successful vendor will design and execute a multi-channel campaign utilizing digital, print, social media, television, radio, and other consumer engagement tactics to boost brand recognition and drive sales.

Key responsibilities include collaborating with retailers, distributors, and apple shippers on promotional strategies, creating targeted social media content, and partnering with influencers to engage desired consumer demographics. The campaign should include tailored marketing initiatives for both apples and hard cider, as well as email marketing efforts directed at consumers, grocery shoppers, and food enthusiasts.

The vendor will conduct market research to provide insights into consumption trends, supporting apple growers and shippers in gaining a competitive advantage. Deliverables include the creation of advertising materials for various platforms, initiatives to increase direct consumer engagement, and surveys to measure improvements in consumer awareness and perception. The contract period for these services is one year.