When is the submission deadline?

Submissions are due August 3, 2026.

It was issued by Kennebec Valley Community College. The work is located in Fairfield, Maine, United States; Hinckley, Maine, United States.

Who is a good fit for this opportunity?

Higher education marketing and communications consultancy. Experience developing strategic marketing plans for colleges or universities. Strong capabilities in enrollment marketing and student retention strategy. Expertise in brand positioning, digital marketing, and social media strategy. Ability to conduct market research, competitor analysis, and demographic trend analysis. Familiarity with CRM integration and marketing technology recommendations. Skilled in stakeholder engagement across leadership, faculty, staff, students, and community partners. Regional or national firm with experience serving public sector or educational institutions.

Marketing Plan Services (Due August 3, 2026)

Overview

Marketing, Advertising & Social Media

Fairfield, Maine, United States; Hinckley, Maine, United StatesPosted: July 16th, 2026Deadline: August 3rd, 2026

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SUMMARY

A Maine institution is seeking a marketing and communications firm to develop a data-informed, multi-year marketing plan. The work focuses on enrollment growth, retention, brand positioning, digital strategy, and stakeholder engagement.

KEY REQUIREMENTS

Must be a qualified marketing and communications firm
Must be able to work collaboratively with college leadership, faculty, staff, students, and external stakeholders
Must be able to develop a comprehensive, data-informed marketing plan
Must be able to conduct discovery and assessment, stakeholder engagement, market research, and competitive analysis
Must be able to provide a practical, actionable roadmap for marketing investments
Proposal must be signed by a person having proper authority to legally obligate the company
Proposal must be valid for at least thirty days after the proposal due date
Must comply with all applicable federal, state and local statutes, laws, codes, rules, regulations, ordinances and orders
Must agree to standard MCCS terms and conditions, including no indemnification, no attorney fees, and adherence to Maine law

TIMELINE

RFP Issued: July 15th, 2026

Proposals Due On: August 3rd, 2026

Award Decision & Notification: August 17th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Kennebec Valley Community College

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing institution seeks a marketing and communications firm to develop a comprehensive, data-informed marketing plan aligned with its strategic goals. The plan is intended to support enrollment growth, student retention, workforce development, community engagement, and overall brand awareness.

The selected firm will work collaboratively with college leadership, faculty, staff, students, and external stakeholders to assess current marketing efforts and create a multi-year strategy that strengthens the institution’s market position. The scope includes reviewing strategic and enrollment plans, branding materials, and market research; evaluating current marketing channels, campaigns, messaging, digital presence, and communication strategies; and analyzing historical enrollment trends, demographic data, staffing structure, processes, and resource allocation.

Additional responsibilities include evaluating competitor institutions and alternative education providers, identifying opportunities for program growth and enrollment expansion, and delivering recommendations for brand positioning, enrollment marketing, retention communications, workforce and community engagement, digital marketing, social media, content strategy, public relations, advertising, marketing technology and CRM integration, and internal communications.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 3, 2026.
Who issued this RFP?: It was issued by Kennebec Valley Community College. The work is located in Fairfield, Maine, United States; Hinckley, Maine, United States.
Who is a good fit for this opportunity?: Higher education marketing and communications consultancy
Experience developing strategic marketing plans for colleges or universities
Strong capabilities in enrollment marketing and student retention strategy
Expertise in brand positioning, digital marketing, and social media strategy
Ability to conduct market research, competitor analysis, and demographic trend analysis
Familiarity with CRM integration and marketing technology recommendations
Skilled in stakeholder engagement across leadership, faculty, staff, students, and community partners
Regional or national firm with experience serving public sector or educational institutions

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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