Marketing Plan, Branding and Materials Development Service
Location:
California, United States
Posted on:
Deadline:
Summary:
RFP to develop a marketing plan, branding, and marketing materials, including outreach strategy and brand identity for a California organization.
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A California-based organization is seeking a qualified consultant to provide marketing plan development, branding, and marketing materials creation services. The scope of work includes developing a comprehensive marketing plan accompanied by an outreach strategy and key marketing materials that support customer acquisition, investor and funder engagement, as well as communications with the broader community and stakeholders.
The consultant will deliver a draft marketing plan that outlines strategic goals, a guiding approach, brand positioning, and a detailed implementation roadmap. The engagement also requires defining a clear and compelling value proposition and messaging framework, identifying potential risks and concerns, and crafting messaging strategies to address them. Draft concepts for brand identity and initial recommendations for three prospective business names are also expected.
Additional tasks include partnership and media strategy development, the creation of design-ready drafts for core marketing materials aimed at both investors/funders and customers, and providing a website content outline with recommended edits. All questions related to this solicitation were addressed by January 27, 2026.
