The selected vendor will provide comprehensive marketing, media strategy, and social media content campaign services. Responsibilities include strategic campaign planning, content development, and overall campaign implementation and management. The vendor will develop campaign themes, messaging pillars, and identify effective messaging strategies tailored for key target audiences.

Key deliverables will include a campaign calendar with clear communication phases and milestones, recommendations for media channels and outreach strategies, and engaging audience tactics. Additional tasks involve creation of branded graphics and visual assets, weekly social media content optimized for performance across designated platforms, and copywriting for digital campaigns. The vendor is expected to coordinate messaging across multiple channels, support paid media campaigns as needed, and provide guidance for paid advertising within the established budget.

Analytics and regular reporting are integral, with the vendor delivering updates and insights throughout the campaign to ensure successful execution and measurable results.