This RFP seeks a vendor to provide comprehensive marketing, media, brand identity, and website design assistance services. The selected contractor will be responsible for creating a cohesive brand identity that will serve as the foundation for all marketing and media design initiatives. All branding and web design elements are subject to approval by the Legislative Auditor before website updates commence.

Key responsibilities include refreshing the layout and content of two websites to reflect the new brand guidelines, installing analytic tools to track and report user engagement and traffic data, and ensuring web content complies with WCAG Version 2.1 Level AA accessibility standards. The contractor will also develop press and audit release email templates and revamp social media platforms to incorporate the updated branding, while ensuring compliance with federal social media security best practices and accessibility standards.

The scope further includes crafting engaging communications that encourage users to interact with audit links, providing avenues for inquiries and hardcopy audit requests, and ensuring the availability of unsubscribe options and relevant social media links.