The vendor will provide marketing, media, and public information services to promote the lottery across Washington, DC. Services include strategic communications, outreach, advertising, and grassroots initiatives aimed at families, businesses, nonprofits, and other organizations serving target communities. The vendor is expected to enhance the accessibility of lottery information through improved physical and digital distribution and supporting in-person events such as tabling, application support, and training.

Responsibilities also include placing integrated media buys across radio, television, transit, print, and digital channels to reach target communities, as well as developing, promoting, and executing two major events for over 200 exhibitors and 5,000 attendees annually. The scope encompasses designing, translating, and printing outreach collateral, implementing a comprehensive communications plan, and managing weekly social media posts, website graphics, and videos.

All marketing and outreach materials must be translated, at minimum, into Spanish, Amharic, French, Vietnamese, and simplified Chinese. The contract period for these services is one year.