The government of Ontario is seeking experienced vendors to deliver marketing content creation and influencer services. The selected vendors will be responsible for the strategic development and execution of influencer campaigns, collaborating with a range of clients across different sectors.

Vendors must demonstrate a proven track record in delivering successful influencer campaigns that encompass both content strategy and media execution. Teams should include personnel covering account management, creative services, and media execution to provide seamless coordination and end-to-end campaign delivery. The ability to produce consistent, high-quality content through efficient operations, clear communication, and strong quality control measures is essential.

In addition, vendors should have established methods for data collection, insight generation, and measurement reporting related to campaign effectiveness. This initiative prioritizes operational scalability and reliable delivery to enhance Ontario's marketing efforts through innovative content and influencer engagement.