A Florida-based educational institution is seeking an experienced marketing consultant to develop a comprehensive strategy aimed at increasing full-time student enrollment leading up to the 2026–2027 school year.

The consultant will be responsible for conducting a thorough assessment of current marketing strategies and overall brand presence, including evaluation of digital platforms, the school website, social media channels, print materials, and community engagement activities. The assessment should also include analysis of family decision-making factors, demographic trends, and local market conditions.

Based on these findings, the consultant will develop a detailed marketing plan designed to drive enrollment growth. The plan should outline clear strategies for enhancing outreach and brand visibility, with actionable recommendations for improving marketing and communication initiatives. It should incorporate proposals for digital marketing, social media engagement, community outreach, branding, targeted advertising, storytelling, and effective communication throughout the enrollment pipeline.

The marketing plan must include a structured timeline with specific milestones and measurable performance indicators, as well as recommendations for messaging alignment, visual consistency, and positioning to strengthen the institution’s competitive standing.