(1) Vendor needs to provide marketing consultant services. 1. Marketing materials and strategy: – Develop the marketing plan to advance mission in collaboration with the VP, public relations. – Create and execute data driven marketing strategy for the agency’s programs and events. 2. Advertising campaigns: – Develop and execute advertising and marketing strategies, activities. – Plans various programs, legislative and public policy initiatives, sponsor acquisitions, strategic alliance partner activities, special events and campaigns. – Develop strategies and manage advertising campaigns across social media, online publications, print and broadcast platforms. – Track and analyze website traffic to inform strategy to drive traffic to the website and improve user experience. 3. Communications management: – Manage communications delivery, feedback, and measurement of campaigns. – Provide guidance and performance evaluation for social media efforts. 4. Collaboration and brand consistency: – Advises staff on development and implementation of marketing strategies and materials, including media buys. – Ensure brand alignment, consistent brand identity, awareness, and image of the agency is conveyed in all marketing messages and communication efforts. 5. Digital strategy: – The contractor will work in collaboration with the PR Associate based on the contractor’s recommendations to create and manage social media marketing and advertising strategies across all platforms (Facebook, Instagram, LinkedIn, X, YouTube) with an emphasis on strategic planning and content analysis – Use graphic design tools for multimedia content creation.