The Utah health department is seeking a qualified marketing consultant to lead a comprehensive campaign aimed at educating the public, raising awareness, and reducing stigma associated with its behavioral health services and programs. The consultant will be responsible for developing and implementing a strategic marketing plan that utilizes a diverse range of proven marketing modalities, such as social media, email campaigns, local partnerships, media buys, paid advertising, focus groups, and both phone and online surveys.

The consultant will engage various micro-communities and demographics by leveraging existing communication channels and introducing new, effective strategies designed to increase outreach and engagement. Information must be communicated in an approachable, accurate, and sensitive manner tailored to community needs and concerns. The consultant will also measure the impact of these initiatives through data collection and analysis, ensuring the effectiveness of the campaign in increasing community awareness and reducing mental health stigma.